Kathy Sierra of ‘Creating Passionate Users’ has put together this set of tips about how to cut through the noise, and get someone’s attention.
Everything revolves around this golden rule:
“The secret is to be more provocative and interesting than anything else in their environment.”
To pull this off, she gives the following tips:
- Be Visual
- Be Different–Break Patterns and Expectations
- Be Daring
- Change Things Regularly
- Inspire Curiosity
- Pose a Challenge
- Be Controversial and Committed
- Be Fun
- Be Stimulating. Be Exciting. Be Seductive
- Help them have Hi-Res Experiences
In a day and age where we are constantly bombarded with information, and need to find a way to differentiate ourselves from our competitors, this advice couldn’t be more timely.