Kathy Sierra of ‘Creating Passionate Users’ has put together this set of tips about how to cut through the noise, and get someone’s attention.

Everything revolves around this golden rule:

“The secret is to be more provocative and interesting than anything else in their environment.”

To pull this off, she gives the following tips:

1. Be Visual
2. Be Different–Break Patterns and Expectations
3. Be Daring
4. Change Things Regularly
5. Inspire Curiosity
6. Pose a Challenge
7. Be Controversial and Committed
8. Be Fun
9. Be Stimulating. Be Exciting. Be Seductive
10. Help them have Hi-Res Experiences

In a day and age where we are constantly bombarded with information, and need to find a way to differentiate ourselves from our competitors, this advice couldn’t be more timely.