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Picking a Business Name

All businesses need to be identified by a unique name. Whatever name you use to call your business, its can make a lot of difference when it comes to your reputation – no matter what some skeptics might say. Here are some things you should consider when selecting a business name:

Make sure that no other business is registered under that name. Uniqueness is important, especially if you want to create a trademark. Having a very similar name with another business can also be confusing to potential customers, especially if they are looking up your business in the phone directory or the internet.

Be aware of regional connotations. If you want to create a national or international business, you need to be aware if your business name has meanings in different regions of the country or the globe. “Fag Rag” can be the name of a cigarette-themed magazine in Britain, but it gives a completely different impression in North America.

Your business name should be memorable. In order to stand out from your competitors, you need a business name that people can easily remember. This means that you should keep your business name short, and try not to use words that are too generic. Test your potential names with your friends and family and see how well they remember it.

Symbolism can be very powerful. You don’t have to use it, but evoking a mental picture from your potential customers is a good thing. Use an animal, mythological being, shape, or object to represent your business. For example, a kite-selling business can call themselves “Freebird Kites”, or a hardware store can be named “Thor’s Toolbox”. These are very simple examples, but they illustrate the power of mental imagery.

However you go about selecting a business name, don’t be afraid to experiment. It’s good to have a list of potential names and pick the one that suits your business best.

[tags]business name, business, name, business registration[/tags]

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