Yes. That was my reaction when I read this news on the Arizona Republic website (via Consumerist). It’s true what they say, kids fashion have taken things into the skankier direction that is the fashion of Britney, Paris, and Lindsay. And this latest one, string bikinis and microscopic booty shorts for toddlers? So where would the cute little overalls go?
GapKids recently featured a white, crocheted string bikini you’d likely see Anna Kournikova wearing on the cover of the Sports Illustrated swimsuit issue. The bikini was for a 12-month-old.
I don’t want to be a morality Nazi but I’ve got to ask “What is the logic here?” Suggestive clothing are worn by women for a different reasons but there is a reason why they’re called “suggestive.” Why use kids to be instruments of suggestion? Is this an exploitation of the Lolita-complex to the extreme?
“It’s a very scary phenomenon,” said Patricia Leavy, a sociology professor at Stonehill College in Easton, Mass. “I don’t think it’s going to go away. I think it’s going to get worse before it gets better.”
Leavy said the clothing trend is only piggybacking off pop culture and the toy industry, where Bratz dolls have spun off Baby Bratz and celebrities such as Britney Spears and Lindsay Lohan have grown up much faster than the fans who follow them.
“The reason it’s really happening is money,” Leavy said.
Very scary indeed. And as marketeers focus more on the distortion of the market’s needs and wants, it just warrants an investigation if this might just fray the fabrics of ethics and morality. So what’s next? Thong diapers?
I’ve raised too many questions in this post that I can’t answer. Blame media? Blame the corporations? Blame people for being lemmings? I’m just too shocked to make sense of this for now.