Photographer

Whew. We couldn’t just count the ways advertisements can bombard us, huh? I’m just waiting for the time when we’ll have a Minority Report-ish personalized advertising everywhere we go. Or probably some Futurama stuff, where we get advertisements in dreams. But I guess, for now, we’ll just have to content ourselves with ad placements on electronic media and physical space. And that includes NFL photographers.

The National Football League is apparently standing firm in its plan to require sideline photographers to wear vests with ad logos this season, according to the National Press Photographers Association, which has led the opposition to the plan, claiming it represents a conflict for photogs.

This is an issue regarding the mandatory wearing of vests bearing Reebok’s and Canon’s logo by NFL photographers. Anyway, I’ll leave the nitty-gritty details to the report but what’s remarkable in this case is the lengths to which companies would go to make their name or image known.

While some may argue that a little insignia wouldn’t hurt, the point is, it’s still for making the product known. Given that Reebok and Canon’s logos are pretty much recognizable by ordinary people, seeing them everywhere has a psychological effect on people.

So what’s next? Ads on the umpire’s butt in baseball perhaps?

Via Editor & Publisher