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In the News: Barrack is to Mac as Hillary is to…

Politics has always been a mucky issue and there’s a reason why we tend not to dwell too much in such posts here. But with the primaries being pushed to what can be an epic race for the Democrats, it’s interesting to follow how Obama and Clinton duke it out. The New York Times posted this interesting article that even apolitical geeks would be interested in: Is Obama a Mac and Clinton a PC?

Design experts have shared their take on how each of these Democratic Party candidates package themselves through their websites. And according to them, Obama’s streamlined site really takes off from Apple’s interface.

That is, Mr. Obama’s site is more harmonious, with plenty of white space and a soft blue palette. Its task bar is reminiscent of the one used at Apple’s iTunes site. It signals in myriad ways that it was designed with a younger, more tech-savvy audience in mind — using branding techniques similar to the ones that have made the iPod so popular.

As for Mrs. Clinton’s site:

Mrs. Clinton’s site uses a more traditional color scheme of dark blue, has sharper lines dividing content and employs cookie-cutter icons next to its buttons for volunteering, and the like.

What’s interesting in this analogy is the point where the comparisons stretch out to the consumer bases for these products. While MacObama appeals to the younger and hipper crowd and has started swaying some of the more open-minded people, PC(linton) is still the platform of choice for many.

Do you agree? Well how about this spot that parodies Apple’s 1984 commercial:


Categories: Politics and Society


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