Four Tips of Successful Franchising
Franchising a business is sort of like an adoption. You take something which isn’t yours and then make it into your own. If you’ve been thinking of entering into franchising, here are a few tips to guide you.
Choose the business you’re franchising by adopting a business you love. If you believe in the business’ potential and if you’re passionate about it, you will be more committed. A business can be very demanding of your time.
Get the needed skills. If you don’t know anything about managing a business, take up short courses so you can have a background. Going to business school also gives you a chance to meet people with same interests whom you can establish as contacts. Who knows, maybe you can do business with some of them in the future.
Innovate. Don’t be limited to what the head company is giving you. Explore ways on how you can improve your products. Map out sales promotions–discounts, freebies, and even merchandise and souvenir items so your customers will have incentives.
Choose the right location. Sometimes the success (or failure) of a business is determined by the location. Considering your target franchise, think of the best location where you can position your store near your target market.
March 23, 2009 Monday at 4:22 pm