Being the boss is hard. Of course you earn more than the rest of the people in the office, but more importantly, you greatly affect how the others do their work. All you have to do is set your expectations and they will have to work their way to measure up.

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If you are in a startup business, you know what you have to do: market your business. Let’s say you are selling ladies’ bags and blouses but you just want it home-based because you don’t want the hassles and financial considerations of renting a commercial space, can you think of an ingenious way to promote [...]

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It probably takes being a superhero to be successful at both career and personal life. If you’re a successful career person but without much personal life or a happy person without much of a career, you are halfway there. But you want both, right?

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In-betweeners, tweens, or pre-teens are getting a lot of attention from the marketing and advertising industry. These two market segments play a large role on the allocation of the family budget. Their influence is very strong that the buyer (which may be a parent or a grandparent), out of strong affection for them, would eventually [...]

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Setting up a business is a very dangerous business. When you do get the capital, you think you got everything you need. But unless you know the nitty-gritty, you can’t make it big in the business. Managing your own business can be extremely taxing because it requires sacrifice and all your attention. How do you [...]

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It may be a bit shameless for some, but hey, you can find advertisements basically everywhere - billboards, in between TV shows, football game photographer uniforms . It’ll only be a matter of time when we eventually get those personalized advertisements a la Minority Report. Here’s another neat trick that you can do.

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If your business relies on getting their job done, then you might want to free them up a bit by taking away one thing that may hamper their productivity - generating leads. Working marketing, I’ve had my share of dealing with sales people back in my day as a corporate junkie and I’d have to [...]

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Browsing over my reading backlog, I stumbled upon this great feature on what’s said to be the “new office disease” - boreout. Forget burnout, Times Online’s Roger Boyes says as boreout has replaced burnout as the workplace virus.
Symptoms are quite similar to burnout. You feel irritable, drained and staring blankly into space. The main difference? [...]

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Is it important to you that you become successful in your chosen career? Many people take their jobs for granted, thinking that their job is taking over their lives and all that drama. This kind of attitude will not lead you to becoming the successful professional you always dreamed yourself to be. Realize what it [...]

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What is your plan to achieve success in your work? If it’s kissing your boss’s ass every working day then forget it! We have way better methods. Work your way to the top by getting heard and be understood by your officemates. Know and learn what it takes to put forward your best ideas.

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I know I’ve written a little bit about this matter a few months ago but I’d like to re-emphasize the point. I have a lot of friends who are freelancing graphics artists and web designers. I am sort of a freelancer myself. One thing that I’d say that most freelancers tend to forget is to [...]

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Working in the field of public relations (PR) is probably one of the most critical jobs, if not most complicated. How do you work with different kinds of people and make sure each one trusts you? Making and approaching PR is a delicate task. One wrong move snowballs into a disaster that’s going to haunt [...]

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Perhaps one issue in today’s workplace is how to manage technophobia. Undoubtedly, computers make work a lot faster and easier. It’s only quite logical to automate work processes with computers. Unfortunately for some organizations, there’s the issue of change management. Some employees just need to be pushed to use technology to their benefit but technophobia [...]

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The job market today has changed a lot. It’s not a game of just handing out a shortened life history and tidbits of personal information anymore. Almost everyone has the same thing to say - graduated from some school, worked in some place. That was probably the time when veneer was cool and Vanilla Ice [...]

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Selling is not easy. To be an effective salesperson, you have to be persuasive so that you can talk your customer into purchasing your product. But customers are now wiser and are becoming penny-pinchers because of the need to save up. How can you develop your sales potential to be the very best in selling [...]

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